I’m George Lintern. I work with small businesses to find where their operations need work, build systems to fix them, and — the part too many consultants skip — make the solutions stick. AI is increasingly part of how I do that, where it earns its place.

Most of what I write here is me thinking out loud as I do that work. If something’s useful to you, or you want to talk about your own situation, get in touch.

Writing

  • AI: renovate, don’t rebuild
    The instinct, when you start thinking about AI for your business, is to think about it as a new thing. A new tool. A new platform. A teardown and rebuild. But you rarely need to rebuild the house. Usually, you just need to renovate a room. Most operational businesses have systems doing real work —… Read more: AI: renovate, don’t rebuild

Get in touch

If you want to talk about a project, react to something I’ve written, or just say hello, email me at [email protected].